Voodoo Baby Spiced Rum

This project was part of my final university dissertation where we had to create a business plan for a concept project we wanted to launch. I chose to build a spiced rum brand with it's focus based around the underground music scene in the U.K.

I went as far as I could with the idea without spending excess amounts of cash and came up with the branding, bottle design, business plan, supply chain and also found a distillery in the Yorkshire Dales to produce the alcohol.